June 18 pm news, Microsoft officially for the mass market in
This eight vendors were Acer, Asus, Dell, Founder, Hewlett-Packard, Lenovo, Sony and Toshiba. User price of 299 yuan for the product key card to activate the upgrade to the full version of Office 2010.
Microsoft released the news that next year, computer makers will introduce more than 100 million units worldwide pre-loaded Office 2010 Starter Edition brand computer.
The face of a huge market capacity, but facing difficult issues such as copyright piracy in
Microsoft's Information Worker Business Group, general manager of Greater China, Eunice Chiou had accepted an interview, said Sina science and technology, "buy the product key card to activate it, you can enjoy the full version. It does not need to reinstall, you need only activate the full version will be presented. "
Microsoft China in accordance with the interpretation of the relevant persons, and pre-install a fixed version of the software pre-installed model of a different, pre-loaded but in reality is the software loaded on the computer all of the features, users start using a simplified version for free, if you want to upgrade, Buy the appropriate version of the product key card can be activated to the corresponding version.
Previously, Microsoft has released Office 2010 Home Student Edition is priced at 398 yuan, you can install the three computers. Eunice Chiou said the purchase of 299 yuan a key card to activate the pre-installed to the home student version of Starter Edition, but the key card into a single installation license, only installed on the new computer, and non-transferable.
The possibility for Microsoft to take the field in the Starter Edition ad to push the commercial advertising to users free access to more features for the strategy, Eunice Chiou did not give a positive response, saying only that "the current plan only Office-related advertising."
Free Starter Edition will only be installed on new computers, the user can not download. Eunice Chiou said that for computer users who have purchased, if they want free use of Office, you can use the free online version, Office 2010 Online Applications (Office Web Apps).
This is the first launch of Office products online application. Although the public will be the launch of Microsoft Office online version of the Google online documentation as a response to an important measure, but Eunice Chiou always careful to avoid comparison with Google. Asked if worried about the future of online application mode to become mainstream, Eunice Chiou stressed that "we see this demand, but we also believe that your computer terminal for local needs, with the demand side is synchronous online presence."
Free online version and 399 local families Student Edition, a free Starter Edition pre-installed with 299 yuan for the full version activation key. Eunice Chiou hope that the combined effect of these marketing strategy, one that users "do not need to look for pirates to use."
The launch of Office 2010 includes three versions, namely the family and Student Edition, Small Business Edition and Professional Edition. Computer makers and retail stores from the store today (June 18) for sale. Previously, Microsoft has launched an online mall over the network pre-order.
From Microsoft's data show that worldwide, download the trial version of Office 2010 users who tested more than nine million, the figure is the Office 2007 beta 6 times, in
Microsoft's Greater China chairman, said Simon Leung, predicted Office 2010 users will be the largest ever Office products.
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