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In 2010, mobile technology has made considerable development, new platforms, new services and new applications on the Internet and mobile networks widely used. Growing number of smartphone users, rapid spread of mobile operating systems, applications, access mobile content as a new positioning tool. When we look back over the past 12 months, it is difficult to summarize in 10 products. Indeed, this year the mobile market innovative products continue to emerge. However, the following products should be the year's 10 most influential mobile products.
1, iPhone 4
June of this year, Apple introduced the latest iPhone. iPhone 4 has several major mobile innovations, including video chat Facetime, upgrade version of the OS and improved design. iPhone 4 sale of a record. Charles Golvin Forrester Research Organization, said that Apple A1185 battery's continued success: application and network functionality is more important than voice calls, consumers appreciate Apple's end to end service, and no one can be great with Apple hardware, software and marketing match .
2, iPad
March of this year, Apple A1185 battery launched the iPad, the pattern of significant changes in the mobile market. iPad can be said to be semi-mobile, semi-real computer. In other words, iPad is the cross product of two worlds. Facebook CEO Mark Zuckerberg said, iPad is not mobile, it is more like a notebook. iPad completely change the appearance of the traditional concept of mobile computing, which will replace the laptop and the Internet, which eroded the market share. Forrester analyst Sarah Rotman Epps said, "iPad is launched at the right time a correct product, consumers mainly for mobile media consumption, consumption of occasional operations, iPad provides two functions."
3, Android
This is the Android year. Google mobile operating system in mobile phone sales, market share, advertising rates and impressions applications, etc. are linear growth. In the mobile market, Android climb higher and higher. This year in September, according to market research firm Gartner predicted, Android will become the world's second largest before the end of the operating system. As of November, Android to become the first in the U.S. market, according to a second shipment in the world.
4, HTML5
Although not a very mature standard, HTML5 is still a rapidly developing technology of this year. Apple benefited from the rapid growth of its mobile products do not support Adobe Flash technology, the most important is its iPad computer. Apple A1185 battery pointed out, Flash is a proprietary technology, security is poor, the poor performance on mobile products. According to a study, in May this year of about 46% of Internet users use the HTML5 technology, also used a large number of sites, including YouTube, Vimeo, etc.. Technically, New York time, CNN, Reuters and other technologies are ready to use HTML5. After five years of efforts, HTML5 well received by the mass market, developers and designers to provide for the media, images, and storage of rich network technology.
5, App Stores
App Stores is a product, but its popularity is a trend. In addition to the application stores for mobile systems, other brand also launched its own stores, such as third-party shop, flat application shop. It is reported that this market segment that the Internet is in transition to the application by the browser. Based on this trend, "Connection" magazine even wrote that "network in the death." In short, the network is integrated into mobile applications. Forrester Research Organization expert Thomas Husson noted that the application stores the reason why a big success because consumers easily download and purchase applications, "Over the past few years, download the application continues to grow. This year, Android market and the GetJar download volume exceeded 10 billion, Nokia's OVI downloads reached a daily average of 3,500,000 times. "
6, iAd
Although there is no cause of great concern, this year, Apple A1185 battery in the mobile advertising market influence is growing. iAd Apple in the mobile advertising market is the latest attempt, through the use of rich media and interactive advertising, which aims to improve the mobile advertising experience. Reported that before the end of this year, Apple iAd share in the mobile advertising market will reach 21%, while Google's market share dropped from 27% to 21%. Medialets Chairman and CEO Eric Litman said the advertising market in 2010 was the year of strike, iAd accelerate the introduction of such a transformation. At the same time, iAd HTML5 promote the launch of the application.
7, LTE
LTE, a 4G network, can provide faster mobile services. With the increasing mobile data, especially in mobile video, which is a good consumer spending. According to Cisco, said mobile video in the period 2009 to 2014, an increase of 131%, mainly due to Netflix, YouTube and other video sites rapidly. Software optimization provider Openet Michael Manzo, chief marketing business, said, "LTE or 4G is definitely the best mobile innovations this year. This technology will increase the speed of mobile networks and mobile products, features, ease the pressure on the existing network. Next year , LTE will have greater development. "Forrester said Charles Golvin Organization," 2011, LTE will go beyond WiMax, LTE will be the next network technology standard, GSM, compared with more monopoly power. "
8, Foursquare
Foursquare allows users to register their premises in a particular location, this year, increasing its user data, are based on the rise of its HP Pavilion dv9000 battery services, these services include travel incentives, location, advertising opportunities. Forrester analyst Melissa Parrish said the organization, location-based services at the right time, "despite Forrester's data shows that only 4% of the U.S. market position of network services to users, but with the continuous improvement of the service, consumer penetration will continue to improve.”
9, bar code scanners
Use of mobile phone barcode scanning is a major trend this year. Consumer desire for the technology application of this technology. Research shows, this year 700% growth in mobile barcode scanning. Magazines and retailers have joined the ranks. Amazon and eBay launched the movement with one scanning services, Amazon has upgraded its mobile applications, while eBay is the acquisition of the red laser company, launched its own consumer electronic scanning applications, June Microsoft iPhone applications will be in this feature, Google also launched Google buyer service.
10, NFC
NFC in the end the vast majority of progress, but its growing fast. NFC Apple quietly recruited experts, RIM has also taken similar initiatives. The latest version of Google Android as Gingerbread, support data transmission technology like HP Pavilion dv6000 battery and HP Pavilion DV1000 battery. Vishal Jain Mobile experts said, NFC, and location-based services will enable mobile advertising into a new realm. Forrester Organization experts said Thomas Husson, NFC is not just mobile payment, "it will make a lot of applications and services possible, to mobile marketing, mobile CRM and mobile electronics together. Next year, NFC will be out of the pilot phase of the market."
