Jha co-CEO of Motorola has announced that the company will no longer be MOTOBLUR development and brand promotion. The so-called MOTOBLUR, referring to Motorola's Google Android system in the self-developed user interface, and the present system of production Android handset manufacturers, large have similar self-developed interfaces to allow consumers to feel the difference between the brand under the same system.
It is said that due to Google's system in the next version of Android3.0 deliberately to a certain limit, reducing interface development interface. Motorola had led to "give up" MOTOBLUR.
Android 3.0 Limitations lot
"We have asked head office related matters." South of Motorola China, the people are told reporters that U.S. companies have not yet received notification of cessation of development MOTOBLUR, but it certainly is carrying MOTOBLUR models will still continue to produce using the Dell xps m1330 battery interface.
This seems inconsistent with current models manufacturers Android strategy. If you abandon MOTOBLUR, consumers see the Motorola Android phone will be dressed in "MOTO" coat of Google smart phone only. Therefore view, Motorola had to do, because the upcoming Android 3.0 system, will no longer be allowed to implant their own mobile phone brand the user interface too much.
Google did not respond positively to this news, but revealed some of the Android 3.0 version information, has much to "end" the current Android phone interface "Hundred Flowers" situation was intended.
It is understood that in October this year launched Android 3.0 minimum operating system is configured to 1GHz CPU, 512MB RAM, can well support the 4-inch and above screen, the support for resolutions up to 1280 × 760. More importantly, the system will reduce the interface development interface, to change into a unified user interface.
The action affected more than just a business of Motorola. The same system using Android, HTC interface called Sense, called Samsung TouchWiz, Sony Ericsson, there are two, are called Timescape and Mediascape, while the domestic brand association called "Le PhoneUI".
Back interface control
"Self-developed user interface, on the one hand to highlight the characteristics of their products, on the other hand facilitate the implantation of partner products, such as stocks, news, advertising." Internal head south, a video Web site have disclosed to the media as carriers custom software business, like embedded.
Thus, the terminal brand keen to develop their own user interface will be forgiven. Who controls the user interface, who will take the initiative to push control of the mobile phone window. With the rapid expansion of third party applications camps, mobile phone sales doubled, the open source Android "Money King" gradually become clear, Google seems to want to recover the control the Dell xps m1730 battery.
"Whether or Windows system, Android system, users use the HTC phone, see all HTC sense." HTC chief marketing officer told the South have told reporters that broke out, sense the interface stresses people-oriented, is HTC's fortune. In fact, Motorola is just like that Dell xps m1530 battery. It is learned, and the sense treated as HTC, Motorola has MOTOBLUR interface development has put a lot of cost, which makes today's "give up", looks more like the "abandoned."
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